2016 30A 10K Sponsorship Opportunities

2016 30A 10K Sponsorship Opportunities

The 30A 10K Team is very excited about our 5th Annual 30A Thanksgiving 10K and Fun Run.  This year’s race is going to be spectacular. 

Download SPONSORSHIP PACKAGE HERE

2015 30A 10K SPONSORSHIP REGISTRATION FORM HERE

The Purpose

The 30A 10K and 1 Mile Fun Run is a three-day series of events focusing on kicking off the holiday season with fun, family activities and raising money for local charities. The capstone event – the 10K and 1 mile fun run races take place on Thanksgiving Day as runners race down scenic highway 30A.

The focus of our events is to invite locals and visitors to experience the beauty of South Walton County; give back to local charities; promote health and fitness; and enjoy meals, shopping and outdoor activities throughout our amazing local communities.

In this, our 5^th year, the race expects to sell out with more than 2,000 runners on the road and more than 6,000 estimated participants joining in our three days of events. In the past four years, the race has raised more than $150,000 for local needy families and children. With more events, more participants and more local businesses sponsoring us every year, we are confident we can help our charities even more this year.

Last Year’s Race Numbers

• Sold out with nearly 2,000 participants plus a huge crowd of supporters on race day.
• 6,000+ race attendees
• Racers traveling from 34 states
• The race raised a record-breaking total of $48,000 for local non-profits

Why Sponsor?

This year, our goal is to increase the size of both our race and the amount of money we can give back to charities. To reach our goal, we are seeking support from local businesses.

The 30A 10K is already one of the most prominent events in South Walton County. Sponsors have the ability to market to thousands of enthusiastic runners and supporters who have traveled here from across the country. Sponsoring the 30A 10K race provides your company with the wonderful opportunity to reach new customers and build a brand that promotes healthy living and outdoor fun.

30A 10K Outreach

• Top visitors outside of Florida include Atlanta, Birmingham, New Orleans, Nashville, New York, Dothan, Montgomery, Dallas, Chicago, Washington D.C., and Huntsville
• Attracts visitors from 38 different countries
• More than 11,500 Facebook fans
• 60% of our participants stay around to shop, eat, play and vacation at the beach for 5-11 days surrounding our event!

The 30A.com Strategic Partnership

The 30A 10K has a strategic partnership with 30A.com, the region’s foremost online marketing company. For the 2016 race, 30A.com will provide the following added-value elements to the race and thus to the other race sponsors:

• Promote the race through numerous posts on 30A.com’s 350,000+ Facebook page
• Run ads on 30A.com site which were viewed 92,035 times
• Promote the race in 30A.com’s 20,000+ subscriber monthly newsletter.

NEW marketing opportunity for our sponsors –the 30A 10K Virtual Race Bag!!!

So what is a Virtual Race Bag? It’s a direct online marketing tool for select race sponsors.

The Sponsorship Levels

Virtual Race Bag Level: $500

• Name on the 30A 10K website linking to company website
• One ad or coupon in the Virtual Race Bag

Silver Level: $1,000

• Name on the 30A 10K website linking to company website
• Shout out on the 30A 10K Facebook page
• Signage on the race route
• One ad or coupon in the Virtual Race Bag
• Include flyers or place a promotional item in the physical race gift bag – given to all participants at check in. Promotional item must be pre-approved by the race committee.
• Two complimentary 10K race entries

Gold Level: $2,500

• Name on the 30A 10K website linking to company website
• Shout out on the 30A 10K Facebook page
• Signage on the race route
• Name and logo on the race T-shirt
• Four complimentary 10K race entries
• Include flyers or place a promotional item in the physical race gift bag – given to all participants at check in. Promotional item must be pre-approved by the race committee.
• One ad or coupon in the Virtual Race Bag
• One featured blog post written by your company and approved by the race on 30A 10K website

Platinum Level: $4,000

• Name on the 30A 10K website linking to company website
• Shout out on the 30A 10K Facebook page
• One featured blog post written by your company and approved by the race on 30A 10K website
• Logo on 30A 10K event photo backdrop
• Signage on the race route
• Include flyers or place a promotional item in the physical race gift bag – given to all participants at check in. Promotional item must be pre-approved by the race committee.
• Name and logo on the race T-shirt
• Six complimentary 10K race entries
• Recognition as a platinum sponsor of the race – Race Director will give a special thanks to your company/owner at the awards ceremony.
• One ad or coupon in the Virtual Race Bag

Diamond Sponsorship Level: $5,000

• Your company’s tent will be set up at the breakfast area with drinks/food for guests
• Logo on the 30A 10K website linking to company website
• Shout out on the 30A 10K Facebook page
• One featured blog post written by your company and approved by the race on 30A 10K website
• Logo on 30A 10K event photo backdrop
• Signage on the race route
• Include flyers or place a promotional item in the physical race gift bag – given to all participants at check in. Promotional item must be pre-approved by the race committee.
• Name and logo on the race T-shirt
• Ten complimentary 10K race entries
• Recognition as a platinum sponsor of the race – Race Director will give a special thanks to your company/owner at the awards ceremony to the title sponsor
• One ad or coupon in the Virtual Race Bag

In addition to your sponsorship being just a great, generous donation to three local charities, there are many business benefits of sponsorship:

• Increasing brand loyalty in our small community and to visitors
• Brand differentiation
• Changing/strengthening brand image
• Creating company or product awareness and visibility
• Driving retail traffic or sales with coupon inside of race packets
• Highlighting community responsibility, or social responsibility
• Building new and deeper community networks
• Enhancing company’s credibility and educating the public about products and services
• The opportunity to have the public sample a new product or provide demonstration of a product or service
• Opportunity for entertaining clients (can be important when athletic events)
• Targeting a niche market of loyal 30A enthusiasts